The campaign draws attention to the psychological impact of cyber harassment

Today, 83 percent of girls and 79 percent of boys report being bullied either in school or online. Most of us have memories of being bullied in grade school, or perhaps bullying others. Regardless, few people would want to trade places with any of the kids in school today. The social media era has resulted in kids getting pummeled with negative messages from peers and other sources constantly. There even have been incidents of suicides directly linked to cyber- bullying. A PSA by Matt Bieler highlights the terror of mean comments from a classmate.

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