Presented with Microsoft, our new study presents future-forward scenarios driving the digital transformation of the car industry
Since its inception, car travel has shaped cities and suburbs, employment patterns and distribution of goods all over the world. This will only accelerate with the introduction of new technologies into the vehicle experience. According to a Microsoft study conducted in 2015, connected vehicles make up approximately 20% of new vehicle sales today, but are forecast to reach over 90% by 2020.
At the same time, the rise of mobile and digital tools have changed the way that people communicate, access information and manage their lives. With this surge of connectivity, comes new ways of thinking about security, ownership, environment and safety; fewer urban residents want to own a car so instead they’re turning to new solutions like ride-sharing or flexible car ownership. As consumer attitudes and expectations continue to evolve, the marketplace must evolve with it.