Safe Drivers Rewarded In Japan With Free Coffee

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Sara Roncero-Menendez
  • 28 september 2016

Some people will do anything for their morning cup of coffee, and Japanese car manufacturer Toyota is using that to make the road a safer place. In collaboration with coffee chain Komeda’s Coffee and telecommunications company KDDI Corporation, Driving Barista is a new free app for iOS and Android that rewards Japanese drivers who don’t check their phones with a cup of free coffee.

driving barista 1.jpg

The app is activated when a person flips their phone over and begins driving, using the phone’s gyro sensor and GPS to sense if the phone has been moved and the distance driven. Once the driver hits their first 100km (and 200km every time after), they receive a coupon for a free coffee. If they lift their phone up, however, the counter resets to 0 and they will lose all previous progress. The app currently only works in Aichi Prefecture, which has had the highest number of car accidents in Japan for the last 13 years.

Driving Barista

+driving barista
+free coffee

More in Food


How Silicon Valley Became One Of The World’s Trend Capitals

In recent years, Silicon Valley has been the epicenter of many shifts, from food to fashion and workplace culture

23 October 2017

Startup Aims To Bring Chef’s Tools To The Masses

Misen sells knives and other tools to consumers for less by skipping home goods retailers

23 October 2017

The Latest


Thank you to our host Anomaly for making this event possible.

November 7, 2017 | New York City

Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017
No search results found.