Once considered a crass way of showing off, the sign-off is now a nod of acknowledgement that we are doing the best we can

This article titled “Sent From My iPhone: how a humblebrag became a key piece of net etiquette” was written by Lara Williams, for theguardian.com on Friday 26th August 2016 08.14 UTC

Is there a more divisive valediction than the default “Sent From My iPhone” sign-off? When the iPhone first appeared, users were roundly condemned for their thinly veiled humblebrag among the mounting popularity of Apple products.

The message was clear: having an iPhone was so much more than having something on which you could make calls and browse the internet. It was a gorgeous trinket and elite lifestyle marker that signalled both sophistication and technological know-how. Membership of the club was something to be boasted about, and you could feel the conceit as users pressed send. The backlash was immediate.

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