With several campaigns rolling out recently, the social giant is planning to focus on behavioral targeting to make messaging more relevant

Snapchat has been the target for a series of recent campaign rollouts. Recently, a 360-degree video was created by the LA-based digital creative agency AvatarLabs, who worked alongside Sony’s digital marketing team to promote the new movie Don’t Breathe.

Gatorade also recently unveiled a fully playable game on the platform that allowed users to play through the life and career of Serena Williams.

According to Business Insider, Snapchat’s director of revenue operations revealed that they will begin to roll out behavioral targeting capabilities in the third quarter of 2016. This new feature will allow advertisers to tailor campaigns based on the type of content users consume, such as who they follow and what they spend time on.

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