Snapchat Is Bringing Real-Time Sports Scores Filters To High School Athletics
Students will now be able to overlay their school's scoreboard filters above their photo and video selections
With a nod to its already large high school fan base, Snapchat has recently announced the release of a new geo-filter customized to read real-time sports scores for local varsity football games. Partnering with Southern Californian startup ScoreStream, the social photo sharing app debuted the filters on Sep 2; and though it's still unclear how many high schools will participate, Snapchat has promised to track upward of 5,000 games per week for display.
When the score changes, the corresponding geofilter will automatically update to reflect the score thanks to ScoreStream’s data-tracking algorithms. Gatorade has also joined the partnership (though it's unclear what the sports drink giant brings to the table in this particular instance), and will be featured beneath the score perhaps to make games look more official.