Snapchat Is Bringing Real-Time Sports Scores Filters To High School Athletics
Students will now be able to overlay their school’s scoreboard filters above their photo and video selections
With a nod to its already large high school fan base, Snapchat has recently announced the release of a new geo-filter customized to read real-time sports scores for local varsity football games. Partnering with Southern Californian startup ScoreStream, the social photo sharing app debuted the filters on Sep 2; and though it’s still unclear how many high schools will participate, Snapchat has promised to track upward of 5,000 games per week for display.
When the score changes, the corresponding geofilter will automatically update to reflect the score thanks to ScoreStream’s data-tracking algorithms. Gatorade has also joined the partnership (though it’s unclear what the sports drink giant brings to the table in this particular instance), and will be featured beneath the score perhaps to make games look more official.
“Dynamic Geofilters are a visual and timely way for sports fans to express the here and now of the game in their Snaps. ScoreStream’s crowd-sourced content is far more local and personal than any other sports content currently available, and will fuel the high school spirit of our Snapchatters like never before,” merits Snapchat’s director of partnerships Ben Schwerin in a public statement.
Snapchat’s general direction with this untried technology remains vague, though the ambiguity will help the brand pivot should the experiment go wrong. All things considered, millennials will likely approve of the new feature given the high level of engagement the company sees with this audience on a daily basis, coupled with the fact that the brand is meeting this audience where astronomical ‘buzz levels’ originate.