Social Media Connects Fitness Brands To Athletes
Apps pushing for community-oriented training can be both inspiring for the athlete and beneficial for the manufacturer
The retailer is not the only major sports manufacturer to delve into the world of social media, as companies like Under Armour and Wilson Athletics have taken to app-laden interconnectivity to track data for user behavior and product preferences.
Similarly, the app Phenom has taken a more universal approach to fitness marking in social media. Targeted toward young athletes, the app encourages users to share their favorite athletic gear, potentially helping others cultivate a personal fitness aesthetic. Though Wilson Athletics has signed on as a client, using the app to track their clients’ product preferences, the app features a variety of content from different manufacturers. This photo-based model draws inspiration from other apps such as Cloth and Wanelo, all whom owe much to the schematics established by the monolith Instagram.