Why A Social Networking Site Decided To Rebrand
Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials
Social networking and event platform Meetup has launched significant changes to its app and service for the first time in six years.
Major updates include a new browsing experience with more intelligent personal recommendations, the ability to filter Meetups in a city based on what’s new, trending, or happening soon, plus a simplified UI that uses swiping motions and makes it easier to join, RSVP, or start a Meetup. The iOS app was also completely rewritten from scratch in Swift programming language to keep the company at the forefront of native app development.