Why A Social Networking Site Decided To Rebrand

Why A Social Networking Site Decided To Rebrand
Millennials

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Kiran Umapathy
  • 29 september 2016

Social networking and event platform Meetup has launched significant changes to its app and service for the first time in six years.

Major updates include a new browsing experience with more intelligent personal recommendations, the ability to filter Meetups in a city based on what’s new, trending, or happening soon, plus a simplified UI that uses swiping motions and makes it easier to join, RSVP, or start a Meetup. The iOS app was also completely rewritten from scratch in Swift programming language to keep the company at the forefront of native app development.

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