Why A Social Networking Site Decided To Rebrand

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Kiran Umapathy
  • 29 september 2016

Social networking and event platform Meetup has launched significant changes to its app and service for the first time in six years.

Major updates include a new browsing experience with more intelligent personal recommendations, the ability to filter Meetups in a city based on what’s new, trending, or happening soon, plus a simplified UI that uses swiping motions and makes it easier to join, RSVP, or start a Meetup. The iOS app was also completely rewritten from scratch in Swift programming language to keep the company at the forefront of native app development.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.