Why A Social Networking Site Decided To Rebrand
Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials
Social networking and event platform Meetup has launched significant changes to its app and service for the first time in six years.
Major updates include a new browsing experience with more intelligent personal recommendations, the ability to filter Meetups in a city based on what’s new, trending, or happening soon, plus a simplified UI that uses swiping motions and makes it easier to join, RSVP, or start a Meetup. The iOS app was also completely rewritten from scratch in Swift programming language to keep the company at the forefront of native app development.
“Access to worlds became our mantra during the redesign process, and we focused on unlocking the best of Meetup by connecting more of our members to the right experience for them,” Jen Gergen, Meetup’s design director, brand & identity, told PSFK. “That means an immersive discovery experience that shows what you’ve been missing—what’s new, trending, or happening soon.”
The changes come as a direct result of the company knowing that the apps weren’t engaging users and candid feedback from younger employees who explained why they weren’t fans of the app and didn’t relate to the brand.
Meetup’s design team worked alongside NYC design firm Sagmeister & Walsh to create a whole new look for the Meetup brand, giving it a bolder, more attractive, and colorful look that appeals to millennial users.
“This new look finally represents the energy and dynamism of Meetup so that our outsides finally match our insides,” added Gergen.
In addition to the logo work, Meetup introduced a bright new color palette that appears throughout new apps for iOS and Android, and in photos that represent each of Meetup’s 24 categories.