Spike Jonze Creates Enthusiastically Shocking Perfume Ad
The acclaimed director produced a tongue-in-cheek advert that shrugs off industry tropes
Visually representing the smell of a perfume is a tough job—which has led to age-old clichés in advertising. In a new perfume ad, Director Spike Jonze pokes fun of that. The video clip for clothing brand Kenzo begins with a beautiful woman, Leftovers actress Margaret Qualley, dressed gracefully and moving softly across the scene before she bursts into an odd rave. Like most fashion adverts, Kenzo’s is meticulously produced.