Spike Jonze Creates Enthusiastically Shocking Perfume Ad

Spike Jonze Creates Enthusiastically Shocking Perfume Ad
Fashion & Apparel

The acclaimed director produced a tongue-in-cheek advert that shrugs off industry tropes

Leo Lutero
  • 13 september 2016

Visually representing the smell of a perfume is a tough job—which has led to age-old clichés in advertising. In a new perfume ad, Director Spike Jonze pokes fun of that. The video clip for clothing brand Kenzo begins with a beautiful woman, Leftovers actress Margaret Qualley, dressed gracefully and moving softly across the scene before she bursts into an odd rave. Like most fashion adverts, Kenzo’s is meticulously produced.

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