How Starbucks Is Trying To Become Your Favorite Brunch Spot
The coffee retailer is adding a special menu to its weekend morning offerings to add to attract a larger crowd
Starbucks, for many people, has become a staple go-to breakfast location, not to mention a destination for an afternoon pick-me-up. The coffee franchise is now looking to win the hearts of the brunch crowd by creating a new weekend breakfast menu with baked French toast, quiche, and belgian waffles.
The menu premiered in 78 Seattle and Portland-based stores on September 3rd, only opening up the menu at these locations on Saturdays and Sundays from 8 a.m. to noon. Some of the food items, like the waffles and the quiches, have been available previously at other locations but were eventually pulled. Last year, the company also attempted to debut a brunch menu at its northwest shops but it never developed further. Starbucks also has a Sunset menu that it debuted this summer nationwide, which had special items like Granitas and trifles that were only available after 3 p.m.