Stella Artois Has Created A Music Video You Can Taste

Stella Artois Has Created A Music Video You Can Taste
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An interactive website lets you alter the flavor of beer based on what you are hearing

Jennifer Passas
  • 20 september 2016

In the race for brands to create experiences as immersive as possible, Stella Artois has taken a leap forward with its most recent digital ad experience. The beer brand and its creative agency Sid Lee worked with integrated production company Tool of North America to create an interactive music video. The goal of the experience, Le Savoir, is to enhance the flavor notes of Stella Artois for its fans.

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