In Brief

The interactive short film "Mission Impeccable" allows viewers to purchase looks in real time

From their Fall/Winter 2016 collection, Ted Baker released a three minute short marketing campaign, a film that encourages viewers to shop as they watch. The “Mission Impeccable” campaign video was filmed by directing team Crown and Owls, who were sought after by Guy Ritchie following the success of their short film “Wonders Never Cease.” Viewers can select on-screen toggles which add items to their ‘vaults.’ The campaign showcases a variety of herringbone fabrics, checker jackets and trousers, as well as leather bags. The apparel’s subtle nods to ’70’s colors and textures are well suited to the film’s spy-laden plot and moody aesthetic.

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