Tesla Introduces Mobile Design Studio Fleet
The unique custom trailers are a place to learn about customizing your own vehicle
Tesla is taking vehicle retailing on the road with a new fleet of custom trailers that serve as mobile design studios. The automaker debuted the first of six Airstream trailers towed by a Model X at 1 Hotel Central Park in New York City. The mobile design studio fleet allows people to learn more about Tesla vehicles, see color and material options and get a vehicle walk-through with a Tesla product specialist.
PSFK took a tour of the first trailer which resembles a capsule dealership. There’s a material samples wall surrounded by countertop work areas and two computer workstations for reviewing vehicle specs.