A niche company's service model is poised to further disrupt consumer expectations of what clothing can do

A focus on product innovation has established ‘super pants’ as an important player in today’s menswear market. You may recall how Abe Burmeister, of Outlier, has experienced an immense growth spurt between the years 2012 and 2014 when he began introducing enhanced clothes for cyclists and those who lead an active lifestyle. It’s been a few years now that we’ve been seeing more niche clothing brands focusing on selling enhanced functionality making it a point to provide a longer-lasting relationship with an item where durability is particularly important. Building on this wave of textile innovation, the Forever O.G. pants from Wonderous are a highly versatile pair of chinos that will launch on Kickstarter this month. The pants are Made in America and have numerous noteworthy aesthetic and functional features.

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