Adam Jenkins of Framestore Labs explains how cultural institutions can embrace new mediums for the next generation of art-goers

Museums around the world welcome millions of visitors each year, accounting for a $192 billion dollar industry in the U.S. alone. But with the Millennial generation already surpassing Baby Boomers by the millions, and Gen-Z projected to make up 25% of the U.S. population by 2020, museums are facing a huge challenge in figuring out how to lure these audiences through their doors in a way that is both authentic and exciting. For many curators, this means integrating technology into their exhibits – with this comes the concern that a new approach will dilute or take away from the original splendor of the art itself. Curators, however, should be less apprehensive. On the contrary, integrating technology in the right way can—and should—enhance the consumption of art, even becoming an art form in and of itself.

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