The Best In Eye-Catching Olympics Campaigns

The Best In Eye-Catching Olympics Campaigns
Advertising

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

PSFK
  • 1 september 2016

The Olympics may not be as exciting as the Super Bowl in regards to commercials or marketing campaigns, but brands still have the opportunity to integrate sports messaging in a powerful manner so as to reach their target audience. And so, in this year’s Rio Olympics, some brands have gone above and beyond to creatively take advantage of this global event. From integrating the stories of the best athletes to empowering groups of people, there were plenty of powerful messages being shared during the games. PSFK pulled together some of our favorites:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.