The Best In Eye-Catching Olympics Campaigns

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

  • 1 september 2016

The Olympics may not be as exciting as the Super Bowl in regards to commercials or marketing campaigns, but brands still have the opportunity to integrate sports messaging in a powerful manner so as to reach their target audience. And so, in this year’s Rio Olympics, some brands have gone above and beyond to creatively take advantage of this global event. From integrating the stories of the best athletes to empowering groups of people, there were plenty of powerful messages being shared during the games. PSFK pulled together some of our favorites:

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