In Brief

Instead of the usual advertising, tube riders can now feast their eyes on a takeover of cute kitties

Increasing the commute cute level factor by 100%, an organization called Citizens Advertising Takeover Service (CATs), set out to replace ads on the London tube with a crowd-funded campaign. The creative collective, Glimpse, formed CATs and took to Kickstarter in an attempt to fill the Clapham Common station with adorable cat photos for two weeks. Raising $30,526, they succeeded in bringing 68 images of furry friends to greet commuters on the escalator and on station barriers. CATs has one goal: to make people feel good in public spaces. At the least, it will make you smile.

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