Venmo’s Launches First Ad Campaign Featuring Pony-Riding Millennials
The new video and billboard content advocates for the simplicity of peer-to-peer money sending
Sending money through the internet has never been easier: from banking apps like Chase’s Quickpay to Snapchat’s Snapcash, peer-to-peer money sharing is just as simple as sending an email. But arguably this sense of ease originated with Venmo, the money-sharing app whose interface is not unlike that of a social media feed, encouraging users to see who their Facebook friends are perpetually indebted to.
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