SmartEye captures live data feeds and gives creators a better understanding of how people interact with digital media

International creative solutions company ID Labs has announced the launch of its interactive advertising solution SmartEye, a human vision device that utilizes various sensing technologies to achieve two-way, real-time interaction between audiences and media content. Capable of recognizing emotions, tracking and recording movement, and estimating both the age and gender of individuals within the frame, the accompanying Smile software enables the technology to build interactive stories and campaigns around people watching a piece of content.

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