Pokémon Go’s Success In Tech Is The Art Industry’s Saving Grace
CEO of Meural shares how digital positively impacts the consumption of visual culture for those that don’t have regular access to it
It’s no secret that the Pokémon Go phenomenon has effectively gripped the world in the blink of an eye. The augmented reality (AR) game has broken records, skyrocketing to the top of the iOS and Google Play stores in a matter of weeks while simultaneously opening the floodgates to make AR—a term previously relegated to the ‘techies’ of the world—into a staple of the mainstream lexicon.
A Shot in the Arm for ARt
There’s now been a mass awakening toward AR’s applications, one that will undoubtedly bleed into other industries. Since the technology has effectively dug its way into the prevailing cultural conversation, it’s only a matter of time before the public begins to take notice of other, more creative ways to take advantage of it—especially in the fluid, abstract world of art.