Pokémon Go’s Success In Tech Is The Art Industry’s Saving Grace

Pokémon Go’s Success In Tech Is The Art Industry’s Saving Grace

CEO of Meural shares how digital positively impacts the consumption of visual culture for those that don’t have regular access to it

  • 8 september 2016

It’s no secret that the Pokémon Go phenomenon has effectively gripped the world in the blink of an eye. The augmented reality (AR) game has broken records, skyrocketing to the top of the iOS and Google Play stores in a matter of weeks while simultaneously opening the floodgates to make AR—a term previously relegated to the ‘techies’ of the world—into a staple of the mainstream lexicon.

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