The head-turning campaign is meant to raise awareness for two athletes in the 2016 Paralympic Games

Photoshopping models in a magazine cover is no surprise. However, in a more unconventional experience, Vogue Brazil photoshopped its models to look like they have disabilities.

The unusual act is propelled by good purpose: to promote the 2016 Paralympics. The photo campaign aims to highlight Brazilian athletes in the Paralympics, namely Renato Leite and Bruna Alexandre. Vogue put models Cleo Pires and Paulo Vilhena on the cover and photoshopped them to look like these two athletes. While it didn’t appeal to everyone, it is still a creative way to promote the Paralympics and turn heads.

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