The startup balances the publisher-user relationship through a shared revenue program built on digital currency

Web browsers play an important role in the future of digital advertising precisely because they are the lens through which we experience the online world. As more advertisers and publishers face the daunting reality of ad-blockers' growth, more intermediaries are approaching the tension between web users and paying clients. Brave, a browser/payment platform innovated by Mozilla co-founder Brendan Eich, wants to replace standard ads with ads paid for by Brave's partners and clients. He is quoted in Techcrunch, saying that “If there is a role for ads, they have to be fewer and more effective.”

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