What Happens When An Entire Airport Terminal Rebrands Itself?
JFK's Terminal 4 underwent a dramatic design facelift to guide and delight travelers
While airport terminals might not strike you as a place to make branding statements, Base Design recently completed work for JFKAIT‘s Terminal 4 at New York City's main airport to breathe new life into a sterile terminal. The privately-owned ‘T4' terminal plays an important role in JFK as it spans over 165 acres and is home to some 30-plus international and domestic carriers, including Delta's fleet and customer lounges.
Overall, the work feels conversational, witty, lively and visually arresting. The assets look cartoon-like and as if touched by pastel. The facelift included signage, ad-like posters, digital banners and numerous other branding materials, much of which celebrates the city of New York.