The Z.N.E. hoodie blocks out external distractions for complete pre-game concentration

Multi-disciplinary design studio Colt recently developed the packaging for Adidas Athletics, a box of workout gear that helps cut out distractions. It includes the Z.N.E (zero negative energy) hoodie, which has been designed to help athletes experience complete pre-game focus. With its heavyweight fabric and distraction-proof hood, it blocks out external distractions for the wearer.

The premium packaging for the launch enhances the theme of Adidas Athletics by creating a zone around the contents. using pyramid foam panels, a laser-etched acrylic slipcase, and a hinged box enclosed in more foam.

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