The Belltower in Los Angeles would allow video advertising and live event streaming, and include a pedestrian plaza for visitors

New York’s Times Square is the archetypal image of contemporary advertising. Though it was conceived prior to the monolithic presence of social media, Times Square’s pedestrian plazas and colossal, digitized billboards compel millions of visitors to snap photos of their visit. Arguably part of the reason Times Square has achieved such an elite status in pop culture is the genius of its layout, which encourages an interactive relationship between the advertisement and its viewer. A new project proposal aims to take this interactive from of advertising to West Hollywood. Obviously, Tom Wiscombe Architecture, the architecture studio behind the project, aren’t bringing Times Square to The Golden State, but are reworking its signature elements into a compact, spatial area.

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