In Brief

The online commerce company hopes to expand its delivery service, AmazonFresh

For the car-less commuter, or the 9-to-5 working mother, getting groceries can be a hassle, albeit wholly necessary for budgeted, nutritious meals. Various startups and companies have built business models that make grocery shopping easier, mostly through delivery and online check-out services. According to a report from The Wall Street Journal, the ecommerce gargantuan Amazon is attempting to introduce smaller, brick and mortar convenience stores in select areas.

Amazon has flirted with accessible grocery store deliveries through its subsidiary, AmazonFresh, which delivers locally sourced products to customers, since 2007. The ecommerce company has rolled out AmazonFresh availability only on an incremental basis, targeting key metropolitan areas and partnering with local speciality stores—but it’s still only available in 10 major cities. Amazon Prime customers can sign up for the delivery service, with only a $15 addition to their Prime monthly subscription.

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