Apple’s New London Store Is Filled With Living Trees And Sunlight

Apple’s New London Store Is Filled With Living Trees And Sunlight
Design

The brand's UK flagship location has been reimagined with a focus on customer experience and community

Yi Chen
  • 25 october 2016

Apple has reopened its flagship U.K. store after a year-long renovation. The Regent Street location closed last year in June, and has undergone an extensive makeover led by British architecture firm Foster + Partners, with input from Apple’s Chief Design Officer Jonathan Ive and its Head of Retail Angela Ahrendts. The interior has been completely reimagined around the idea of openness that facilitates a deeper connection between customer and product.

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