Apple’s New London Store Is Filled With Living Trees And Sunlight
The brand's UK flagship location has been reimagined with a focus on customer experience and community
Apple has reopened its flagship U.K. store after a year-long renovation. The Regent Street location closed last year in June, and has undergone an extensive makeover led by British architecture firm Foster + Partners, with input from Apple’s Chief Design Officer Jonathan Ive and its Head of Retail Angela Ahrendts. The interior has been completely reimagined around the idea of openness that facilitates a deeper connection between customer and product.
Located in a nineteenth-century building, the tech giant has preserved its historic façade, which beautifully juxtaposes with the modern interior. The store features floor-to-ceiling windows and luminous ceiling panels, which are synonymous with other Apple flagship stores. The Regent street store is filled with natural sunlight and adds rows of real trees to the natural wood and stone elements.