Apple’s New London Store Is Filled With Living Trees And Sunlight

Apple’s New London Store Is Filled With Living Trees And Sunlight

The brand's UK flagship location has been reimagined with a focus on customer experience and community

Yi Chen
  • 25 october 2016

Apple has reopened its flagship U.K. store after a year-long renovation. The Regent Street location closed last year in June, and has undergone an extensive makeover led by British architecture firm Foster + Partners, with input from Apple’s Chief Design Officer Jonathan Ive and its Head of Retail Angela Ahrendts. The interior has been completely reimagined around the idea of openness that facilitates a deeper connection between customer and product.

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