Athleisure Manufacturer Crowdsources All Of Its Business Decisions

Athleisure Manufacturer Crowdsources All Of Its Business Decisions
Retail

Customers voted on manufacturing decisions, advertising campaigns, and type of garments produced

Conner Dial, Fashion Editor
  • 4 october 2016

Taking the crowdsourced business model to the extreme, emerging athleisure brand Orin conducted an online survey asking participants to vote on the company’s manufacturing and advertising decisions. Additionally, survey participants were shown in real-time how their choices would affect the cost of each article of clothing.

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