GIPHY's new app lets creators place active animations onto their own videos

GIPHY, the online database for searching and sharing animated GIF files, has relaunched its iPhone app to allow superimposed augmented reality animations onto real-life footage.

The GIPHY Cam 2.5 uses your phone's camera to tack on moving animations—similar to Snapchat's whacky lenses. However, unlike Snapchat, which allows users to send their AR animations to other users, the GIPHY app is only for exporting videos for other messaging services, so the interface is designed to be simple and quick.

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