First aid charity St. John Ambulance created the design with lifesaving information easily readable on its front

Ad agency BBH London's campaign for first aid charity St. John Ambulance helps spread an information lesson about baby CPR. The charity created a baby onesie featuring lifesaving information on the front in a colorful design. It reminds parents of the procedure to follow after first calling an ambulance if a baby stops breathing. They should direct five puffs of air into the baby's mouth, then give them 30 pumps on the chest with two fingers, followed by repetitions of two puffs and 30 pumps.

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