Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

As a part of it's “Made to Move” campaign, UK-based sport and energy drink company Lucozade installed a pop-up fitness station at a typical bus stop in Manchester. The station features a live-stream of an athletic trainer working out and an interactive screen for commuters to participate during their typically stationary wait.

Rather than sit or stand idly while waiting for their transit, patrons were walked through some basic cardio exercises ranging from Boxercise to Zumba, after which they were rewarded with a Lucozade beverage dispensed through the bus stop installation.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)