Chanel’s Data-Centric Runway Show Makes Tech Fashionable

Chanel’s Data-Centric Runway Show Makes Tech Fashionable

At Paris Fashion Week, Karl Lagerfeld presented the French luxury brand's collection through a labyrinth of ethernet cables and pixelated colors

Conner Dial, Fashion Editor
  • 6 october 2016

As Chanel’s Creative Director and a prolific designer under his own name, Karl Lagerfeld has built a reputation for his cinematic, engaging runway shows. From the supermarket densely stocked of Chanel branded condiments in 2014, to the bustling chaos of Chanel Airport in 2015, Lagerfeld has led the signature French luxury brand to expansive simulations far beyond the traditional catwalk. At the Paris 2017 Fashion Week, Lagerfeld presented Chanel’s Spring/Summer collection through the rampant power supplies and snaking cords of a data facility center.

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