Chipotle’s New Weekly Show Broadcasts Over Snapchat

Chipotle’s New Weekly Show Broadcasts Over Snapchat

The Mexican fast food brand is trying to build goodwill with high school and college students through the social media platform

Sara Roncero-Menendez
  • 28 october 2016

Chipotle is looking to engage a younger crowd by creating a weekly minute-long show called “School of Guac” on social media. Chipotle’s Snapchat show is aimed at hungry high school and college student, and features short segments, special deals, and Mexican food-themed jokes and trivia.

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