The Mexican fast food brand is trying to build goodwill with high school and college students through the social media platform

Chipotle is looking to engage a younger crowd by creating a weekly minute-long show called “School of Guac” on social media. Chipotle's Snapchat show is aimed at hungry high school and college student, and features short segments, special deals, and Mexican food-themed jokes and trivia.

Created by Vice-owned digital agency Carrot Creative, the show is posted every Tuesday at 3pm EST on Chipotle's Snapchat account, ChipotleSnaps. After a year of bacterial and norovirus scares, these Snapchat stories might help to rebuild the brand's reputation.

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