CNN Now Lets You Track CEOs Like Sports Stars
The new app covers all the latest news about companies, people, business topics and markets
Turner and CNN announced the launch of CNN MoneyStream, a free business news app for iOS and Android that allows users to follow companies, topics, and market data just like they follow sports teams and players. The app is based on Team Stream, Bleacher Report’s sports-tracking app, which Turner acquired in 2012, and its features include customized streams of the latest news about companies, business leaders, the economy and markets, coverage of financial, market and economic news, unlimited market data with 13,000 companies, 5,400 indexes and 30,000 ETFs and mutual funds. To start, the content will be presented as a series of curated links from external sites, but will also explore partnerships and highlight CNN-produced content.
One of the more interesting features is called The Big Idea, a stream that lets users take a peek into the minds of business leaders. Every day, multiple stories appear in your stream, all hand-picked by the guest curator of the week. The Big Idea will be curated by Richard Branson, Starbucks CEO Howard Schultz, SoulCycle CEO Melanie Whelan, and many other CEOs and corporate leaders.
“CNN MoneyStream is an app for fanatics. People are as passionate about business as they are about sports and CNN MoneyStream plays directly to those passions. It’s not just a news feed—it allows you to dive deeper into your obsessions—whether that’s markets, companies, or the heavy-hitters of industries,” said Andrew Morse, executive vice president of editorial of CNN U.S. and general manager of CNN Digital Worldwide.
“So for example, you can choose to follow Apple or Starbucks or Sheryl Sandberg or John Legere. You can follow the latest news tied to oil prices or the latest tech companies shaking that sector. There’s nothing like it in the business news space.”