WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats advise on how to navigate the ethical implications of a data-driven marketplace

PSFK’s Editorial Roundtable series takes its inspiration from the traditional roundtable: bringing together industry insiders to share their insights on emerging and compelling trends in an idea-friendly manner. PSFK guides the discussion and our roundtable helps guide the future.

Sports are the ultimate meritocracy. And so, athletes, coaches, trainers, statisticians, broadcasters, and diehard fans cringe at the use of any unfair advantage that lies outside the realm of strategy and god-given talent. (Think: performance-enhancing drugs). They perhaps do so little knowing that, as PSFK Labs‘ latest report, the Sports Debrief, tells us, the Future of Sport not only promises untold performance enhancement but will come to be defined by it. Think: performance-enhancing analytics, performance-enhancing immersive training, even performance-enhancing sensory deprivation tanks in which your mind and spirit are treated to their own heightening.

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