Why a new wave of designs have put typography front and center on your clothing
Whatever insiders are allowed to geek out about at any given moment tells you a lot about where fashion is at. Five years ago, when minimalism ruled, it was highly prized to have a shepherd’s knowledge on the finer points of cashmere and wool – distinguishing your Hircus goats from your Andean vicuñas, for example. These days, in the world of slogan T-shirts and social-media-friendly statement dressing, it’s all about the font. Knowing your Helvetica from your Arial isn’t restricted to those familiar with InDesign: it’s now the kind of thing that gets you a seat at the top table of the Met Ball.