Why a new wave of designs have put typography front and center on your clothing

This article titled “Just my type: how fashion became all about the font” was written by Lauren Cochrane, for theguardian.com on Tuesday 18th October 2016 05.02 UTC

Whatever insiders are allowed to geek out about at any given moment tells you a lot about where fashion is at. Five years ago, when minimalism ruled, it was highly prized to have a shepherd’s knowledge on the finer points of cashmere and wool – distinguishing your Hircus goats from your Andean vicuñas, for example. These days, in the world of slogan T-shirts and social-media-friendly statement dressing, it’s all about the font. Knowing your Helvetica from your Arial isn’t restricted to those familiar with InDesign: it’s now the kind of thing that gets you a seat at the top table of the Met Ball.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in