The device is designed to create a physical cue for the potential dangers lurking online

Smell is just one of the five human senses that aided in our survival since prehistoric times. Today, we're past hunting and gathering habits and have moved on to digital environments, rendering smell useless as our noses can’t warn us of potential dangers lurking in the online wilderness. This fact wasn’t lost on Leanne Wijnsma & Froukje Ta. Wijinsma, a data analyst, and Tan, a filmmaker, created a project to make our digital behaviors tangible in order to address internet security concerns. What was created was the Smell of Data, a fragrance bottle that releases a metallic scent when a user encounters an unprotected website or Wi-Fi network on their device.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)