Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked
The device is designed to create a physical cue for the potential dangers lurking online
Smell is just one of the five human senses that aided in our survival since prehistoric times. Today, we’re past hunting and gathering habits and have moved on to digital environments, rendering smell useless as our noses can’t warn us of potential dangers lurking in the online wilderness. This fact wasn’t lost on Leanne Wijnsma & Froukje Ta. Wijinsma, a data analyst, and Tan, a filmmaker, created a project to make our digital behaviors tangible in order to address internet security concerns. What was created was the Smell of Data, a fragrance bottle that releases a metallic scent when a user encounters an unprotected website or Wi-Fi network on their device.
Now Track More Ideas
- How Retailers Like Macy’s And Saks Are Using Data To Generate Guided Gift Recs
- How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance
- P&G’s Hair Quiz Collects Data By Matching Consumers To Relevant Products
- How Retailers Like Walmart And Macy’s Enable Immersive Holiday Gift Search