The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car

Two major auto brands have recently launched car rental services in San Francisco, USA in order to diversify their market share in the industry.

GM introduced a program called Maven, which allows users to rent vehicles by the hour through a keyless entry system. Consumers can unlock the cars through an app and can pick up the car and drop them off at various parking lots and garages around the city.

Audi on demand offers a more VIP treatment as the cars are dropped off by a ‘concierge' after a booking is made via the app. Unlike GM's Maven, the vehicles are rented out by the day instead of hourly.

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