The tech company is launching a massive ad campaign and opening a pop-up shop to drive direct sales of its new Pixel phone and other home devices

15 years ago, Apple opened its first retail store, and now has three hundred worldwide; Five years ago, Microsoft started testing retail concepts and now has stand-alone boutiques; This year, Amazon tested it’s own retail concept in Seattle. To join the ranks, Google opened a pop-up shop in SoHo in order to build interest in the electronics and home automation devices.

To drive this effort, Google launched the Pixel, a new phone that eerily looks like your iPhone 7 (but also comes in vibrant blue). The phone comes in two sizes, boosts VR capabilities and includes a 12.3 MP camera that works in all light setting. The Pixel also offers unlimited video and photo storage, a glass aluminum body, a seven hour battery that charges in 15 minutes and migration capabilities that anyone can use to switch to the device.

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