How Google Is Testing The Waters Of Consumer Retail

How Google Is Testing The Waters Of Consumer Retail
Retail

The tech company is launching a massive ad campaign and opening a pop-up shop to drive direct sales of its new Pixel phone and other home devices

Macala Wright
  • 11 october 2016

15 years ago, Apple opened its first retail store, and now has three hundred worldwide; Five years ago, Microsoft started testing retail concepts and now has stand-alone boutiques; This year, Amazon tested it’s own retail concept in Seattle. To join the ranks, Google opened a pop-up shop in SoHo in order to build interest in the electronics and home automation devices.

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