The promotion is using the tech to analyze travelers' faces while they watch a video to determine what activities suit them best

A campaign created by the Hawaii Tourism Authority and Expedia Media Solutions is using facial recognition technology to analyze expressions of travelers’ faces while watching footage of the Hawaiian Islands. The video features drone footage of the Islands and includes a variety of adventures, from skydiving excursions to jungle treks through Maui that showcase the possibilities of a Hawaiian adventure. The idea is to show travelers as many possibilities of what their vacation in Hawaii could include in order to gauge the recommendation of excursions to be sold to them.

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