Hawaii’s Campaign Uses Facial Recognition To Help You Plan Your Vacation

Hawaii’s Campaign Uses Facial Recognition To Help You Plan Your Vacation

The promotion is using the tech to analyze travelers' faces while they watch a video to determine what activities suit them best

Jennifer Passas
  • 3 october 2016

A campaign created by the Hawaii Tourism Authority and Expedia Media Solutions is using facial recognition technology to analyze expressions of travelers’ faces while watching footage of the Hawaiian Islands. The video features drone footage of the Islands and includes a variety of adventures, from skydiving excursions to jungle treks through Maui that showcase the possibilities of a Hawaiian adventure. The idea is to show travelers as many possibilities of what their vacation in Hawaii could include in order to gauge the recommendation of excursions to be sold to them.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.