Human-Powered Bike Can Reach Speeds Over 85 MPH
Aerovelo's Eta bike is more efficient than most electric vehicles
In September 2016, the aerospace design company Aerovelo succeeded in setting a new record for the fastest human-powered vehicle, beating the record it made the previous year by two additional miles per hour. At the World Human Powered Speed Challenge, driver and Co-Founder of Aerovelo, Todd Reichert, was able to reach a speed of 89.59 mph (144.17 km/h).
Aerovelo’s bullet-shaped bike, called Eta, is built with a low-center of gravity, ultra-thin tires and a lightweight carbon fibre frame. According to Aerovelo, “Eta boasts an equivalent highway fuel efficiency of 9544 MPGe, on the order 100x better than the most efficient electric cars.”
Aerovelo makes annual attempts to break the record, advocating for innovations that are lightweight, human-powered and consequently, environmentally-friendly. The company hopes to eventually break 100 MPH.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.