The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries
In a not-so-distant future, every bite of food might contain your exact nutritional need for the day. Every dumbbell in the gym will weigh exactly what you are currently able to lift. Every drink will contain just the right amount of vitamins to get you through the day. Hyper-personalized training is on the rise and with new wearable devices, consumable delivery systems and IoT functionality, they are making a precisely tailored lifestyle possible.
Whether exercising, eating healthier or making any kind of long-term change, individualization often takes the form of plans and routines to help facilitate the transformation. Athletes in particular are constantly leveraging customization tools to optimize their routines and stay ahead of the competition—brands should be doing the same. Tailoring processes on an incremental level can be done in a facilitated and inexpensive manner in both sports and business.
One company is taking personalization to another level by delivering nootropics to its customers based on around-the-clock health-readings. Arizona-based startup STYR Labs made a tracker that gathers data about the user and recommends a specific blend of vitamins and supplements that can be ordered via an app. The company has two initial supplement baseline plans, one vegetarian and one protein-focused. Information such as calorie intake, motion patterns, environmental data and behavioral inputs decides what supplements the app will recommend. STYR Labs allows anyone to leverage tailored supplements through data, a way of thinking that can be applied to several other services as well.
Another company is using the cloud to solve a big problem in the athletic world. Munich-based startup eGym develops cloud-connected gym equipment, helping athletes keep track of exercise routines and stick to a fitness plan. By using a paired wristband, the user connects to the equipment before a workout and simultaneously creates an evolving fitness plan based on real-time data. Technologies in the eGym realm inspire motivation and discipline by displaying how short-term gains affect your exercise in the long run, making connected equipment a valuable resource in all future fitness facilities.
Individual plans to enhance performance are taking a bigger role in today’s business landscape.
“Corporate wellness programs will start to incorporate more fun activities that motivate employees to participate and stick with the programs, including enhanced technology, gamification, competitions and other similar ideas […] As part of this transition, we’ll see the ‘sticks’ start to disappear in favor of more ‘carrots,’ encouraging employees to take action without feeling forced to do so because of penalties,” said Kelly Johnston, SVP at Health Advocate.
Businesses need to understand how training programs based on each employee’s strengths and weaknesses can help teams grow. Brands who already integrate tailored options into their products are well prepared for the future of hyper-personalization.
Download PSFK’s Sports Debrief to gain insight into how emerging tools, technologies and service models are evolving the sports world and pushing athletes ahead of the competition. Take advantage of the full findings, and exclusive articles to understand how the latest wearable tech, dietary routines and cognitive techniques can unlock actionable lessons in your work.