IKEA Is Letting Kids Design Its New Line Of Toys
The products are taken from fanciful drawings that showcase the imagination of those who use it most
Children have an incredible ability to create universes where they escape to play in for hours on end, filled with mythical beings, villains and heroes. Sometimes as adults we are lucky to get a glimpse into these worlds through the stories and pictures that kids draw. IKEA has made the smart move of tapping into this amazing source of imagination through a new line of toys called Sagoskatt, which is Swedish for “mythical treasure.”
For the new line of toys, IKEA invited kids from around the world to submit illustrations of their most creative creatures. From a pool of over 52,000 drawings, the company picked 10 to turn into plush toys. The toys retail from $1 to $8, with a portion of sales going toward kids’ charities through the IKEA Foundation. Last year IKEA was able to raise $11 million for charity through its inaugural soft toys campaign.