IKEA Is Letting Kids Design Its New Line Of Toys

IKEA Is Letting Kids Design Its New Line Of Toys

The products are taken from fanciful drawings that showcase the imagination of those who use it most

Jennifer Passas
  • 27 october 2016

Children have an incredible ability to create universes where they escape to play in for hours on end, filled with mythical beings, villains and heroes. Sometimes as adults we are lucky to get a glimpse into these worlds through the stories and pictures that kids draw. IKEA has made the smart move of tapping into this amazing source of imagination through a new line of toys called Sagoskatt, which is Swedish for “mythical treasure.”

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