With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

This article titled “After the success of Pokémon Go!, what is the future for augmented reality?” was written by Simon Parkin, for The Observer on Sunday 23rd October 2016 07.30 UTC

While Dorothy, blue-skirted and pigtailed, clutching a wicker basket and a bewildered dog under her arm, surveys the weird flowers and pygmy huts around her, she’s sure of just one thing: she’s not in Kansas any more. L Frank Baum’s character was, it turns out, born slightly too early. In 1901, a year after the publication of The Wonderful Wizard of Oz, Baum wrote The Master Key, a novel credited with the invention of augmented reality via a pair of imagined spectacles that could map information on to whatever or whomever its wearer looked at. Had Dorothy owned a pair, she might have learned that she’d been whisked to Oz, or that her new friend the Tin Man was in need of a heart, even, perhaps, that a wicked witch is burned not by fire, but by water.

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