Jaguar Appoints A Virtual Band Member As Its Brand Ambassador

Jaguar Appoints A Virtual Band Member As Its Brand Ambassador

The automaker has announced its new global representative to help inspire the next generation of engineers

Emma Hutchings
  • 11 october 2016

Jaguar Land Rover has announced its new global ambassador wh will drive a skills gap campaign that addresses the shortfall of skilled engineers in the UK. Noodle, the Japanese guitarist and founding member of virtual British band Gorillaz, joined the Jaguar Racing team for its first Formula E race season, which kicked off in Hong Kong last weekend. She will aim to inspire young men and women to become future engineers and innovators.

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