The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Mark Twain’s quote “The difference between the right word and the almost right word is the difference between lightening and the lightning bug,” is an accurate reflection of the power of language. The words we choose reflect who we are. Women and men are socialized to speak differently, with women much more likely to use undermining language than men. Words and phrases, such as “sorry” “just” and “sort of” get a lot more air time when a woman is speaking compared to a man. Understanding the capacity to change how we speak, designer Roya Ramezani developed a keyboard for women that suggests stronger words when writing emails.

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