Keyboard Designed To Help Women Use More Assertive Language

Keyboard Designed To Help Women Use More Assertive Language
Design

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Jennifer Passas
  • 28 october 2016

Mark Twain’s quote “The difference between the right word and the almost right word is the difference between lightening and the lightning bug,” is an accurate reflection of the power of language. The words we choose reflect who we are. Women and men are socialized to speak differently, with women much more likely to use undermining language than men. Words and phrases, such as “sorry” “just” and “sort of” get a lot more air time when a woman is speaking compared to a man. Understanding the capacity to change how we speak, designer Roya Ramezani developed a keyboard for women that suggests stronger words when writing emails.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.