Kieran Loftus of Puzzle Sport shares how sports brands are designing arenas to enhance the fan experience

Sport has become engulfed within the digital age, not only on-pitch with the likes of wearables but the latest digital shift is taking place with stadiums, enhancing the fan experience and creating a truly ‘connected stadium.’

Though attending a stadium and watching a sporting event is an experience in itself, clubs and arenas are all looking to welcome digital fans with open arms, by increasingly incorporating technology that allows supporters to build a relationship not only with their team, but also with the stadium.

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