Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients
Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase
Korean beauty products are renowned for being conscious of what ingredients go into the formula, meaning they are typically gentler than those made in the West. Beauty brand Innisfree is using the power of VR to let customers pick what goes into their cosmetics at their new store at Shanghai Disneyland.
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