Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Sara Roncero-Menendez
  • 24 october 2016

Korean beauty products are renowned for being conscious of what ingredients go into the formula, meaning they are typically gentler than those made in the West. Beauty brand Innisfree is using the power of VR to let customers pick what goes into their cosmetics at their new store at Shanghai Disneyland.

By using stationary bikes and a VR headset, the Jeju Flying Bike station lets customers feel like they are visiting Jeju Island, where Innisfree grows the ingredients that go into their products. Customers pedal through the landscape and collect bottles of ingredients throughout the island just by looking at them. This provides an interactive experience to combat the feel of the store’s small size as well as deliver the brand’s message of all natural products.

Jeju Flying Bike 2.jpg

To see the VR experience changing how customers interact with cosmetics, watch the video below:



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