Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients
Beauty

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Sara Roncero-Menendez
  • 24 october 2016

Korean beauty products are renowned for being conscious of what ingredients go into the formula, meaning they are typically gentler than those made in the West. Beauty brand Innisfree is using the power of VR to let customers pick what goes into their cosmetics at their new store at Shanghai Disneyland.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.