Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Sara Roncero-Menendez
  • 24 october 2016

Korean beauty products are renowned for being conscious of what ingredients go into the formula, meaning they are typically gentler than those made in the West. Beauty brand Innisfree is using the power of VR to let customers pick what goes into their cosmetics at their new store at Shanghai Disneyland.

By using stationary bikes and a VR headset, the Jeju Flying Bike station lets customers feel like they are visiting Jeju Island, where Innisfree grows the ingredients that go into their products. Customers pedal through the landscape and collect bottles of ingredients throughout the island just by looking at them. This provides an interactive experience to combat the feel of the store’s small size as well as deliver the brand’s message of all natural products.

Jeju Flying Bike 2.jpg

To see the VR experience changing how customers interact with cosmetics, watch the video below:



More in Food


Shake Shack Is Bringing Self-Checkout To A New Cashless NYC Location

The fast food chain is looking to advance its efficiency and speed by adding digital kiosks to one of its new locations

20 October 2017

McDonald’s Singapore Introduces Phone Lockers

The company hopes to encourage patrons to set aside technology in favor of communication

20 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017
No search results found.