Basketball Court Created Out Of LED Lights
Sports enthusiasts in Japan will now enjoy a multicolored spectacle when watching their favorite teams play
Just when people thought it was impossible, Japan is now using a purely LED basketball court in a new professional basketball league as reported by Kyodo News.
Nike created a LED court a few years ago for Nike Rise and it appears the same technology is the one that Japan is using. Two weeks ago, the B. League introduced the LED court at the Yoyogi National Gymnasium during the game between Alvark Tokyo and Ryukyu Golden Kings.
The LED light panels moved around like it was a TV screen. It was a sight to behold—truly a magnificent thing for basketball and professional sports at large.
This is the first ever basketball league in the Japan that uses a purely LED court and it’s no surprise if other leagues will follow suit.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.