Shopping Bag Turns Your Hands Into A LEGO
Designers from the School of Visual Arts thought up the Playbox Bag for a competition
Ever wondered how you’d look like with LEGO hands? Well, The LEGO Playbox Bag will make that thought a reality. This shopping bag is designed to make any user look like they’re holding it with yellow claws.
Designers Jun Ho Lee and Hyun Chul Choi from the School of Visual Arts of New York initially made the LEGO Playbox Bag for an advertising competition. Not long after that, the design went viral, which isn’t so surprising given the love and support for LEGO products. The bag is designed with a big red square, raised graphic pattern and interlocking circular grooves. Basically, what you see in LEGO blocks. Users can grip the bag through ribbon-like strings inside. But on the outside, it seems like a pair of LEGO hands are holding the bag. It is important to note though that to pull off the effect, wearing longsleeves is a must.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”